Sally Hogshead is the CEO of her brand marketing firm, Fascinate, a New York Time best-selling author, and a world-renown public speaker. She invented a unique personality test that doesn’t measure how you see the world – but how the world perceives you. It’s based on Sally’s decade of research with dozens of Fortune 500 teams, hundreds of small businesses, and over a thousand C-level executives.
She frequently appears in national media, including NBC’s “Today” show and the New York Times. Named as the No.1 Brand Guru in the World, her practical marketing system now lives inside organizations such as IBM, Twitter, and the YMCA, as well as thousands of small businesses.
Her new book, FASCINATE: How to Make Your Brand Impossible to Resist is a New York Times bestseller. Sally is one of only 172 living members of the CPAE Speaker Hall of Fame®, the industry’s highest award for professional excellence.